Emily Starbuck Gerson (formerly Crone) is an award-winning journalist, editor, and passionate storyteller who’s been writing professionally since 2007. In the fall of 2019, she and her wife (who serves in the Air Force) moved San Antonio, Texas, to England, where Emily works as a full-time freelance writer for US-based businesses.
Her primary areas of expertise include personal finance, small business, LGBTQ+ topics, travel, caregiving, and self-improvement, but she has the chops to research and write about any subject. Throughout her career, Emily has been trained extensively in writing for both journalism and marketing. She also has significant experience with SEO, social media, blogging, and content strategy.
A native Houstonian, Emily graduated with a communications degree from the University of Texas at Austin in 2007. In college, she interned at Texas Monthly and TRIBEZA magazines and was the editor-in-chief of a weekly newspaper that served five colleges, The Austin Student.
After graduating, she became the editorial assistant at CreditCards.com. Next, Emily wanted to explore a different style of writing and became a copywriter at travel startup HomeAway. She was promoted to Marketing Communications Manager of BedandBreakfast.com (acquired by HomeAway) in 2010. During her three years in this role, Emily was in charge of content strategy and wrote all offline and online editorial and marketing content, in addition to managing social media and supporting PR.
In May 2013, Emily relocated to San Antonio and became a copywriter at a large credit union. In late 2014, she returned to her journalism roots at financial website NerdWallet as a staff writer. Three years later, Emily pursued her decade-long dream of being a full-time freelance writer. At the same time, she launched her blog Profiles in Pride, where she publishes in-depth interviews with inspiring LGBTQIA+ people. Running a blog is not new to her; in 2009, she started a travel blog, Maiden Voyage. After three years, she sold the successful blog and its social media accounts.
In June 2019, Emily won the “Excellence in Long-Form Journalism” Award from the NLGJA – The Association of LGBTQ Journalists for a piece she wrote for national LGBTQ site INTO (no longer in operation). She also has bylines in Consumers Digest magazine, The Christian Science Monitor, CNBC, The Chicago Tribune, MarketWatch, USA Today, and a variety of other websites and publications. Emily also possesses a perfectionist streak with punctuation, spelling, and grammar, so she also loves editing on occasion.
When she’s not writing or reading, Emily loves spending time with her wife and rescue dogs, seeing live music, traveling, doing yoga, watching documentaries, eating dim sum, and volunteering for LGBTQ-related causes.